Brands pay slice to list offers (Chats and Actions) on the app. Through our intelligent ChatMatch engine, we identify people like you who are most likely to engage with the brand's requirements, this is currently based on your anonymized search and browsing history. Once a match is found, you receive a chat invite notification and it's completely up to you if you want to accept it or decline it. Once you have accepted the chat and engaged in conversation, you become eligible for getting paid. During this entire process, you remain anonymous to the brand and none of your personal details/data are available. It is up to you to share your details within the app if you feel safe and comfortable to do so. Chat actions work a bit differently, they work by sending the user to the brands URL where you will continue the action, for example, signing up for a bank account, in some cases these URLs will contain your name, email and/or phone number to help speed up the sign-up process.